Ea, E., Itzhaki, M., Ehezrenfeld, M., & Fitzpatrick, J. (2012) Assignment

Ea, E., Itzhaki, M., Ehezrenfeld, M., & Fitzpatrick, J. (2012). Acculturation among immigrant nurses in Israel and the United S - Assignment Example Who participated or contributed data? The study involved the participation of 50 FSU nurses who are undergoing the process of completing an 18-months educational program at a training school in Israel to become professional registered nurses (RNs), and currently serving as practical nurses. All the participants have an experience in working with the FSU as well as old age homes. A Short Acculturation Scale for Filipino Americans (ASASFA) and demographic questionnaires were administered to 141 Filipino RNs. What methods were used to collect data? Acculturation was conducted through the use of A Short Acculturation Scale for Filipino Americans. A t-test was then conducted to identify the variability in acculturation between the two groups. Data was collected by use of questionnaires which were administered to the 50 FSU nurses. Convenience sampling technique was used in the recruitment of the Filipino RNs attending a national convention organized by Philippines Nurses Association of Am erican. ASASFA was used to determine acculturation among Filipino RNs. The translated version was used to assess the FSU nurses. Was an intervention tested? No intervention was tested. What were the main findings? All FSU nurses were female with 68 per cent of them being married, 18% not married and the rest divorced. The age range of the participants was from 25 to 49 years with a mean of 34 years. The average length of residence in Israel was found to be 9.6 years. 66% of the participants reported average income, 32% reported low income while 2% reported high income. The purchasing power parity of the FSU nurses was found to be reasonable. An analysis of the Filipino RNs showed that 86.5% were female and 68.8% married. They had a group mean age of 45 years, 92.9% have a baccalaureate degree in nursing and an annual income of more than $60 000. Their average length of USA residency is 18 years. The acculturation mean for all FSU nurses was 2.15 out of 5 with a standard deviation of 0.39. The Filipino RNs group acculturation mean was found out to be 3 with a standard deviation of 0.39. The t-test confirmed the presence of a significant difference in acculturation between the two groups i.e. 11.30. The results indicate that the acculturation level of the Filipino RNs leaned towards the host culture. However, the FSU nurses portrayed an acculturation that is close to their original culture than the Israel culture. A high acculturation mean between the Filipino RNs indicates that they were comfortable with the use of the host’s language in all aspects of interactions. They were also comfortable with interacting with the members of the host culture. Credibility Is the study published in a source that required peer review? Yes X No ___Not sure ___ The publishing of the study in an article that requires peer review portrays the standard and credible nature of the results. Was the design used appropriate to the research questions? Yes X No ___Not sure ___ The descriptive design and convenience sampling was appropriate for answering the research questions. The researchers were interested in exploring acculturation differences between immigrant nurses in Israel and the United States of America. Did the data obtained and the analysis conducted answers the research ques

Definition of the Feel Good Company Essay Example | Topics and Well Written Essays - 2000 words

Definition of the Feel Good Company - Essay Example Feel Good addresses the need for variety and flexibility. The Company has been performing well because it has sold a million bottles of its products every month in the year 2007. This kind of performance is relatively good indicating that the company's market share is on a steady rise. The market for soft drinks is cross generational and surpasses most age groups. However more emphasis is placed on the younger generation because they are the ones who are keen on new products and easily embrace emerging trends. (Jefkins, 1994) The company offers a range of chilled juices and fizzled drinks. The market is segmented into groups of people who take their meals at different times of the day. There are the lunchbox and breakfast markets. The Company's main competitors are the well established names in the fizzled drinks sector. These are companies like Coca Cola and Pepsi. This means that the company has to compete against the strong brand image that Coca Cola has established. This company is also characterised by strong captivating advertisements and promotions. Pepsi is also acclaimed for its reputable brand image. Feel Good Drinks also has to compete against other companies that produce chilled juices. These include Tropicana and Minute companies. Some of the brands which Feel Good has introduced that compete against the latter mentioned companies include Tangerine, Mandarin and Apple; Golden Kiwi and Lime. Key marketing objectives that need to be addressed Establishing a strong brand image for Feel Good Company-the Company is competing against a number of well established companies and needs to impact consumers with a captivating image. (Assmus and Farley, 1984) Making the products offered stand out- Customers need to be able to identify the company with something unique. There are a number of drinks in the market and Feel Good needs to inform customers that it is the best choice using its marketing tools. Ensure that the products offered by the company make the customers feel good after purchasing the item-this is the main reason that will maintain a steady flow o customers because they will not regret the choice they have made to purchase the item. Marketing communications strategy Evaluation of marketing communication tools The first alternative that Feel good can use is the internet. The internet allows the company to have a geographically wider market thus enabling the products to reach a wider audience. This communications tool has a low cost set up due to its low barrier in the entry to the products market. (Masaki and Helsen, 2004) Another element is personal selling; this marketing communication tool could be used by the company to get its products in the market, pushing the consumers to the point of purchasing the products. Personal selling is a way of maintaining personal customer relations in which the sales person will be acting on behalf of the company, these person should be trained and should be having the personal selling techniques, though hiring them is expensive the company could use them because there is a genuine return on investments. Feel Good can also use exhibitions to make new contacts and renewing old contacts. This will be used to increase the awareness of products to the consumers thus